B2BCentral values the privacy of its users and created this Privacy Policy to demonstrate its commitment to protecting personal data, in accordance with the Brazilian General Data Protection Law (LGPD) and other applicable regulations.
User: Individuals over 18 years old who use B2BCentral's services.
Personal Data: Information that directly or indirectly identifies a natural person.
Data Processing: Operations such as collection, use, storage, and deletion of data.
Purpose: The reason why the data is processed.
Legal Bases: Grounds that authorize the data processing.
Data is collected consciously and voluntarily through forms, registrations, browsing, and use of B2BCentral’s websites and services.
See the table below to understand how data is used:
| Environment | Personal Data | Purpose | Legal Basis |
|---|---|---|---|
| Homepage | Sending content and offers | Legitimate interest | |
| Payment area | Card data | Payment processing | Contract execution |
| Browsing | Cookies and behavior | Personalization of content and ads | Legitimate interest |
Your data may be shared with group companies, contracted partners, service providers, and public authorities, always in compliance with applicable law.
B2BCentral may disclose data to comply with legal requirements, court orders, protection of rights, national security, or legal investigations.
We adopt technical and organizational measures to protect your data, including encryption and access monitoring.
Your data will be retained only as long as necessary to fulfill the purposes provided or legal obligations.
We process data based on consent, legal obligation, legitimate interest, or contractual performance.
You can exercise these rights via email: [email protected]
This policy may be updated at any time. The most recent version will always be available on our website.
DPO: [email protected]
This policy is subject to Brazilian law. In case of disputes, the forum of São Paulo shall be the competent jurisdiction.
Last updated: April 2025