The global market in 2025 continues to evolve, driven by technological innovations, changes in supply chains, and new economic policies. Companies that want to expand their operations internationally need to be aware of the main trends and challenges that are shaping the global scenario. Growth of B2B E-commerce and Digitalization B2B e-commerce is on the rise, with digital platforms gaining more and more space in the intermediation between suppliers and buyers. Companies are investing in specialized marketplaces, which facilitate negotiation and reduce operational costs. The adoption of technologies such as Artificial Intelligence (AI) and Big Data enables personalization in transactions and demand forecasting, making processes more agile and efficient. Reconfiguration of Supply Chains The COVID-19 pandemic and geopolitical tensions have driven a reconfiguration of global supply chains. In 2025, companies will continue to seek suppliers that are geographically closer to each other to reduce logistical risks and ensure continuity in production. The regionalization of supply chains is strengthening, encouraging commercial partnerships between neighboring countries and economic blocs. Sustainability as a Competitive Advantage Sustainability has become a key factor in trade negotiations. Companies that adopt sustainable practices, such as reducing their carbon footprint and using renewable energy, gain competitive advantages in international markets. Many countries are implementing stricter environmental regulations, requiring exporters and importers to comply with sustainable standards in order to access certain markets. Trade Policies and Tariff Barriers Trade policies continue to influence the flow of goods between countries. In 2025, new free trade agreements and economic sanctions will directly impact the strategies of exporting companies. Companies must closely monitor changes in tariffs, subsidies and customs regulations to ensure that their operations are in compliance. Opportunities for Brazilian Companies Brazil remains an important player in international trade, especially in the agricultural, mining and manufacturing sectors. In 2025, the growing demand for sustainable commodities and products opens up new opportunities for Brazilian exporters. Digital platforms such as B2BCentral play a strategic role in connecting Brazilian companies with international buyers, simplifying processes and increasing visibility in the global market. International trade in 2025 is marked by significant transformations, driven by digitalization, sustainability and geopolitical changes. Companies that adapt to new market dynamics and invest in technology and sustainability will be better positioned to compete globally.